You Don’t Need a Personal Brand… Or Do You? | Challenge Day 4

This is part of a 30-day challenge where I’m building my personal brand,  publicly, imperfectly, and with a bit of sarcasm.

Here’s the link if you’re willing to…
👉 Get the 30-Day Plan

Challenge task: 

1.  Pick your brand name — or just use your real name.
2. Then create your accounts on Instagram, TikTok, or Facebook (or your the ones you are comfortable with.)

 

Sounds easy enough, right?
Well… yes. But also no.

After trying out a few options, I went with:

Name: David Alfaro
Handle: @ThatDavidAlfaro

(Used across Instagram, Facebook, LinkedIn, and YouTube)

I considered @DavidAlfaro, but it wasn’t available everywhere.
And consistency across platforms felt more important than having my exact name.

That’s how I ended up with That David Alfaro.
(It also kinda sounds like “Ohhh, THAT David Alfaro” — which I’m not mad about.)

Let’s clear this up:

Just because you can create accounts on 15 platforms… doesn’t mean you should start posting on all of them today.

What I should do:
👉 Grab the handle across all major platforms (even if you’re not ready to use them yet).

This keeps your brand name consistent and protected.

WhaI shouldn’t do:
👉 Try to create content for every platform at once — especially when you’re just starting.

The sweet spot is where your audience hangs out AND where you actually feel like showing up.

If your audience is plumbers… they’re probably not on Pinterest.
If you hate video… maybe don’t start with TikTok.
Start where it feels manageable and sustainable for you.

I’m starting with Instagram, Facebook, and LinkedIn — because I like those platforms, and my audience is active there.

I’ll add more later if it makes sense.

Sometimes the simplest tasks — like picking a name — have deeper implications.

What looks like a username is actually a positioning decision.

And choosing where you show up isn’t just about algorithms.It’s about alignment, energy, and strategy.

So pick a name.
Claim your space.
And start showing up where it counts.

You’ve got 26 days left to build something real.

1. Secure your handle across all relevant platforms — even if you’re only posting on one or two for now.
2. Find where your people are. No point screaming into the void.
3. Choose platforms you like. You’re more likely to show up consistently when it doesn’t feel like a chore.

We’re not building a brand just for show.
We’re building something that works — for us and for the people we want to help.

See you tomorrow.

Yesterday’s post was about how I want to be known — my positioning.

But I realized I left out a huge part:

Who do you NOT want to be associated with?

If you’re a personal trainer teaching people to eat clean and move daily…
you probably don’t want to be associated with a plastic surgeon doing liposuction ads, right?

Not because one is good or bad — but because it creates brand confusion.
It’s not aligned. It makes your message fuzzy. It makes people scroll.

So part of positioning is drawing boundaries.

I want to be known for building marketing systems that sell — not for being the “web guy who’ll do it cheap.”

And that starts with how I show up. Including… my name.